How does Tagloud send qualified call conversion values back to Google Ads for smart bidding?
Tagloud automates Offline Conversion Import (OCI) by capturing qualified call outcomes—such as duration thresholds, IVR selections, or manual disposition grades from platforms like CallGrid and Ringba—and pushing that conversion data with associated revenue values directly into Google Ads via API every 60 minutes. This trains Google's Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) to optimize for actual qualified leads and revenue, not just raw call clicks or form fills. Because the feedback loop includes the specific keyword, campaign, and ad group responsible for the qualified call, Google learns to bid higher on terms driving real business outcomes for advertisers in Indore and globally.