See what every Google Ads dollar turns into
Google Ads tells you what a call costs. Tagloud tells you what a qualified call costs, by campaign, keyword and hour, and teaches Smart Bidding the difference.
Why cost per call misleads Google Ads
If every call over a set length counts as a conversion, Smart Bidding learns to find more of those calls, including wrong numbers, existing customers and callers who don't qualify. Your cost per call can look healthy while your cost per qualified call climbs.
What Tagloud adds to Google Ads
- Spend next to call quality. Spend, clicks, impressions, CTR, CPC and phone calls from Google Ads, joined to the calls that really qualified.
- Cost per qualified call by campaign, tag, keyword and hour.
- Qualified calls sent back as conversions. One switch uploads only AI-qualified calls as offline conversions, so bidding optimizes for good callers. How it works.
- Search terms joined with qualified calls. See which searches bring cases and which only spend, with one-click negative keywords and new exact keywords, each with undo.
- Landing page fixes. The website snippet shows bounce rate, scroll depth, load time and why people leave each page.
- Suspicious clicks. Repeated or instant-bounce paid clicks by IP, with a paste-ready exclusion list.
Set up in one script
A Google Ads script syncs spend hourly and applies only the changes you approve. No developer needed. See the Google Ads integration.
Try it on your own calls. 7 days and 100 analyzed calls free, no card needed. Connect CallGrid, Ringba or Retreaver in about 5 minutes.