How does Tagloud send qualified call conversion values back to Google Ads for smart bidding optimization?
Tagloud uses Google Ads Offline Conversion Import (OCI) to automatically send qualified calls and confirmed conversions — along with their assigned revenue values — directly back to your Google Ads account every 60 minutes. This closed-loop data feeds Google's Smart Bidding algorithms (like Target CPA or Maximize Conversions) with real outcome signals, not just call starts, so the system learns to bid higher on keywords, audiences, and hours that drive actual revenue. The process requires no manual CSV uploads; once your call platform (CallGrid, Ringba) and Google Ads are connected during our free onboarding, the feedback loop runs continuously in the background.