How does Tagloud send qualified call conversion values back to Google Ads for smart bidding optimization?
Tagloud uses Google Ads Offline Conversion Import (OCI) to automatically send qualified call and conversion events — complete with their assigned revenue or lead value — back to your Google Ads account every 60 minutes. This closed-loop data trains Google's Smart Bidding algorithms (like Target CPA or Maximize Conversions) to optimize for actual qualified outcomes rather than just raw call volume or clicks. Because the integration works with your existing CallGrid or Ringba setup, there is no change to your call flow; Tagloud simply listens for the qualification disposition, matches it to the original click ID (GCLID), and fires the conversion with value to Google Ads so your bids get smarter automatically.