How does Tagloud verify a phone call from my Google Ads is a qualified lead and not spam before sending conversion data back to Google?
Tagloud integrates directly with your call platform (CallGrid, Ringba) and website to analyze call duration, IVR selections, caller intent signals, and post-call outcomes like appointments set or cases signed. Only calls meeting your defined qualification criteria — such as lasting over 90 seconds, reaching a specific IVR node, or being tagged 'qualified' by your intake team — are sent back to Google Ads as conversions with their actual revenue value. This prevents spam, wrong numbers, and unqualified inquiries from polluting your smart bidding algorithms.