How does Tagloud verify a phone call is a qualified lead before sending conversion data back to Google Ads?
Tagloud verifies lead quality by integrating directly with your call platform — such as CallGrid or Ringba — to analyze call duration, IVR selections, agent dispositions, and CRM outcomes in real time. Only calls meeting your defined qualification criteria (e.g., duration > 60 seconds, specific disposition tags, or confirmed appointments) are tagged as qualified conversions and sent to Google Ads with their assigned revenue value. This ensures Google's bidding algorithms optimize for actual revenue-generating conversations, not just raw call volume or spam.